Artistic Campaign 2017/2018
For 42 years now, Pernod Ricard has been giving a contemporary artist a carte blanche to illustrate its annual report. Some years ago, Pernod Ricard decided to bring its employees into the spotlight by giving them a chance to pose as a one-day model before a world-renowned photographer. For this new collaboration, Inspiring Action, Pernod Ricard & Martin Schoeller are showcasing eighteen Group employees from all horizons and positions. Without any reference to their environments, any artifices or retouches, this campaign allows us to put a face –or faces– to our 18,500 Creators of Convivialité.