Responsible Drinking




At Pernod Ricard Australia, we're proud to educate our customers to ensure the responsible consumption of our products is an enjoyable, convivial experience.

From emphasising responsible consumption in advertising through to working closely with industry partners and customers, we are pursuing the goal of promoting and establishing a safe and responsible drinking culture.

Click here to discover more about the Group’s engagement


Our responsible drinking partners


Discover everything about responsible drinking from what’s a standard drink, to drinking alcohol and its effects thanks to our key partner DrinksWise.