Published On 10/08/2018

THE GLENLIVET 12 YEAR OLD RETURNS TO AUSTRALIA

The original 12 Year Old is back after 3 years following global shortage

 

The Glenlivet 12
The Definitive Single Malt, The Glenlivet, has announced that world renowned Scotch whisky, The Glenlivet 12 year old, will be returning to Australia for the first time since November 2015.
 
Thanks to increased global availability of aged stock and in response to feedback from The Glenlivet fans across the country, enthusiasts of the single malt will see the return of this classic award-winning whisky in bars and retailers in limited stocks from the 1st of October.
 
The Glenlivet 12 Year Old embodies the signature style of The Glenlivet and upholds the brand’s position as the definitive Speyside single malt. Matured using American and European Oak Casks, this timeless expression encompasses a distinctive smooth style, imparting notes of vanilla and pineapple for a moment of definitive pleasure.
 
The first bottling of a 12 Year Old expression from The Glenlivet distillery dates back to 1935, with the expression having won numerous awards and accolades since. These have recently included silver medals at the International Spirits Challenge 2018 and International Wine and Spirits Competition 2018, as well as winning the 12 years and under category at the Spirit of Speyside Awards.
 
Sinea Weintz, Brand Ambassador for The Glenlivet said: “Australians love The Glenlivet 12 Year Old and there is strong demand for Scotch whisky across the country. The single malts category alone in Australia is in strong double-digit growth at +19.7%.*”
 
Commenting on a recent trip to Australia, The Glenlivet Master Distiller Alan Winchester said: “As I travelled around the country talking to whisky enthusiasts, I was pleased to see that drinkers really enjoyed the classic Speyside flavours of The Glenlivet 12 Year Old – so now I am absolutely delighted to report that it’s back.”
 
The Glenlivet 12 Year Old is available at leading Australian liquor retailers at an RRP of $85 AUD.
 
ENDS
 
* MAT To 26/08/18 
 
For further information please contact:
 
Sinea Weintz
Brand Ambassador – The Glenlivet
+61 417 592 965
 
Notes to Editors
 
About The Glenlivet
Created by George Smith in 1824, The Glenlivet is The Definitive Speyside Single Malt, renowned for its heritage as a visionary within the single malts category. With its smooth and fruity flavour profile, The Glenlivet has contributed the biggest volume growth of the single malt category worldwide, adding more than any other single malt whisky brand over the past five years (IWSR, 2016). Acting as the guardian for outstanding quality and craftsmanship within single malts, The Glenlivet is dedicated to continuing this legacy and has led innovation within single malt in recent years. Standout initiatives include the release of The Glenlivet Cipher, a mystery single malt, and the creation of The Glenlivet Founder’s Reserve, the brand’s tribute to the original liquid created in 1824 by George Smith.
@TheGlenlivet
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