AN ABSOLUT DROP OF LOVE ARRIVES IN AUSTRALIA IN TIME FOR HISTORIC 'YES' VOTE ANNIVERSARY
To create their latest bottle, Absolut repurposed ink taken from hate signs around the world to spread a better message - Love
Sydney, November 5 2018 - The new Absolut Drop limited edition bottle has arrived in Australia just in time to celebrate the historic 1-year anniversary of the same-sex marriage vote on November 15. Absolut travelled to racist and anti-LGBTQ protests, collected hate signs, extracted the ink and reused the ink to create the artwork on the bottles, turning hate Into love.
Absolut’s latest campaign and bottle celebrates the power that love has to create a more open world and make a real difference to people’s lives, especially in places where hate-speech and intolerance is widespread. This was the inspiration behind the Absolut Drop limited edition bottle.
The bottle design also has the word love in multiple languages expressing that love has no borders. Ink is not the only element that has been repurposed, as the bottle has also been made using 70% recycled glass including recycled glass from previous limited edition bottles.
“This message is incredibly important to us,” commented Eric Thomson, Pernod Ricard Australia, Marketing Director, “we’re passionate about creating a more open world and we are excited to reveal Absolut Drop; the ultimate expression of this purpose.
Earlier this year we were proud to partner with Sydney Gay and Lesbian Mardi Gras for their milestone 40th anniversary of the globally renowned festival that is the embodiment of celebration, self-expression and acceptance.
By bringing people together with a message of love, we can create a sign of solidarity and together drive positive change to create a brighter and more open world.”
The Absolut Drop campaign is part of Absolut’s ongoing movement to, Create a Better Tomorrow. Absolut believes in building a more open world by using creativity to drive positive change. With Absolut Drop a more open world starts with a drop of love.
Absolut Drop limited edition bottle will be available to purchase in two colourways in a 700ml bottle from November 2018 in leading Australia liqour retailers at an RRP of $49.99.
For downloadable images, drink recipes and press release, please visit absolut.com/press, absolut.com/adropoflove and absolutdrinks.com and follow us on:
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The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlúa, Wyborowa, Luksusowa and Frïs. Absolut Vodka is the world’s fifth largest premium spirits brand. Every bottle of Absolut Vodka is produced in Åhus, southern Sweden. Malibu is the number one rum-based coconut spirit in the world, sold in more than 150 countries. Kahlúa coffee liqueur is the world leader in its category. The head office is located in Stockholm, Sweden. The Absolut Company is a part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.
50ml Absolut Vodka
25ml Lime Juice
1 heaped bar spoon of honey or 20ml honey and water (mixed 1:1)
Top with Kombucha* or Ginger Ale
How to mix: Pour all ingredients apart from the Kombucha or Ginger Ale into a shaker. Strain into a highball filled with ice cubes and top with Soda or Ginger Ale. Garnish with two orange slices.
*Kombucha recipe: Make 1 litre really strong, preferably organic, black (not flavoured) tea and add 100g sugar. Let it cool to a warm temperature as hot tea will kill the scoby. Add 200ml starter liquid (kombucha from a previous batch or store bought) and add the scoby. Place a tea towel over the opening and secure it with a rubber band. Let it sit in a dark place at room temperature for 10-14 days. After this first fermentation, you can flavour the kombucha. Bottle the kombucha and add whatever you want to flavour it. Let it sit (sealed at this time) at room temperature for another 3-5 days.