| THE BRANDS OF THE GROUP |
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| CHIVAS REGAL • RICARD •
MARTELL • JACOB’S CREEK • SEAGRAM’S GIN • JAMESON • PASTIS 51 • HAVANA
CLUB • CLAN CAMPBELL • RAMAZZOTTI • THE GLENLIVET • WILD TURKEY •
ROYAL SALUTE • BUSHMILLS • OLMECA • WYBOROWA • SANDEMAN* • FOUR ROSES*
• 100 PIPERS • LARIOS • ARARAT • SUZE •
ROYAL STAG • DITA • MONTILLA • BECHEROVKA • BLENDERS PRIDE • SOMETHING
SPECIAL |
| * distribution brands |
COMMERCIAL POSITIONS ON THE INTERNATIONAL SPIRITS MARKET
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THE WORLD'S 3RD LARGEST
WINE & SPIRITS GROUP |
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Source : International Wine and Spirit Record 2003
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THE PERNOD RICARD BUSINESS MODEL |
Pernod Ricard is comprised of brand owners, many with production
facilities, and distribution subsidiaries, of all which operate
with a large degree of autonomy. The decentralisation of decision-making
at operating level is the key principle on which the Pernod
Ricard organisation is founded.
The holding company defines the Group’s strategy and key policies.
It oversees the Group’s activities and promotes the sharing
of “best practices” within the Group.
The brand owners develop products and define global strategy
for their brands.
The distribution subsidiaries adapt this strategy to their local
market, in agreement with the brand owners.
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| This balance, resulting from the constructive
interplay between brand owners and distribution subsidiaries,
is fundamental to the Group’s effective performance. It encourages
taking responsibility as well as providing motivation at all
levels within the business, the sign of an entrepreneurial spirit,
a key feature in the Group's culture. |
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| A SHARED CULTURE WITH GLOBAL AMBITIONS |
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Pernod Ricard is a developer of both global and local brands.
This reflects a strategic outlook that has proven its effectiveness:
local brands strengthen the distribution networks in their various
markets, thereby supporting the development of the Group’s global
brands.
The decentralised structure of Pernod Ricard clearly differentiates
it from the rest of its sector. This structure creates a strong
culture within the Group, uniting its workforce. At its core,
this culture motivates individuals, ensuring that the entrepreneurial
spirit is shared and encouraged. |
This combination of ambition and culture has built the success
of the Group in 2003. It is how Pernod Ricard intends to pursue
its development in the future. |
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