Since 2006, Pernod Ricard has taken part in the Drinkaware Trust, a British organisation that leads awareness campaigns about excessive alcohol consumption.
Addressing all audiences
Through its dedicated website, the Drinkaware Trust offers clear, complete information intended for all audiences. Pregnant women, young people, athletic enthusiasts… the organisation answers all their questions about alcohol consumption through innovative and educational campaigns.
Discussing all subjects with no taboos
Is alcohol good for the heart? Can drinking affect one’s sex life? How much drinking is too much? British people can receive clear, frank answers to these and other questions.
The Drinkaware Trust offers simple advice and recommendations so that drinking can remain a pleasure.
More information on responsible consumption from Pernod Ricard
- «Ethics : a sincere and sustainable commitment» report (2009-2010 Annual Report)
- Entreprendre n°48, Sustainable Development Edition












