Brand News

This interactive documentary is available in French or in English and portrays the key milestones of Pernod Ricard’s international expansion, illustrating how – in 30 years – this small family business has become the second largest wine and spirits company in the world.

With 15 short videos, including historical footage, the documentary aspires to clarify the economic and strategic purpose behind each new stage of the Group’s international expansion.

Historical footage, information on the Group's sales figures and international presence at each milestone are available as well as a fully interactive timeline and world map. Interactive documentary: "Building the success of Pernod Ricard"