Establishing partnerships

Promoting moderate drinking habits requires efficient action with all stakeholders (public authorities, associations, doctors, etc.). Pernod Ricard takes part in activities led by national and international associations around the world.

Understanding the place of alcohol in society

To encourage alcohol consumption best practices, Pernod Ricard works to better understand the different drinking habits and particularities of the countries where it is present.
The Group takes part in several initiatives around the world.
  • The Group is a partner of the Alcohol and Health Forum, launched by the European Commission in 2006, which facilitates concrete efforts by member states, non-governmental organisations and the industry.
  • Pernod Ricard supports the International Center for Alcohol Policies (ICAP), an international think tank dedicated to alcohol-related policies. Using an extensive database, ICAP regularly publishes documented research reports on the health risks of alcohol. Through these studies, ICAP aims to make prevention campaigns more effective. For ICAP, prevention policies must be based on scientific facts to be effective over the long term.
  • The Group is also an active member of the Global Alcohol Producers Group (GAP Group), which brings together major wine, beer and spirits players from around the world. The organisation contributes to international efforts to fight against damages caused by excessive consumption.  

Supporting alcohol information centres

Each of Pernod Ricard’s subsidiaries is involved with locally based organisations. The privileged ties formed with these associations help to increase our initiatives’ effectiveness and visibility.

In Australia, for example, Pernod Ricard is an active member of Drinkwise, an organisation that fights against excessive alcohol consumption. In Poland, the group helped to establish the Polish Vodka Association, which leads prevention campaigns on the risks of engaging in nautical activities after drinking alcohol.

A successful partnership in the United Kingdom between producers, distributors and public health authorities
Since 2006, Pernod Ricard has taken part in the Drinkaware Trust, a British organisation that leads awareness campaigns about excessive alcohol consumption.

Learn more about the Drinkaware Trust in the United Kingdom

More information on responsible consumption from Pernod Ricard

PARTNER ORGANISATIONS AND INITIATIVES

ICAP International Centre for Alcohol Policies
http://www.icap.org/


International Organisations

In Europe:
European Forum for Responsible Drinking (EFRD)
http://www.efrd.org/

Wine In Moderation
www.wineinmoderation.eu

National Organisations

Australia: Drinkwise
http://www.drinkwise.com.au/

Czech Republic: Forum PSR
http://www.forum-psr.cz/

Denmark: Foreningen Gode Alkoholdninger (GODA)
http://www.goda.dk/

France: Entreprise & Prevention
http://www.soifdevivre.com/

Germany: Initiative Genusskultur
http://www.initiative-genusskultur.de/
BSI 
http://www.massvoll-geniessen.de

Hungary: HAFRAC (Hungary Forum)
http://www.alkoholtfelelosen-2340.hu/

Ireland: MEAS and Drinkaware.ie
http://www.meas.ie/
http://www.drinkaware.ie/

Mexico: FISAC
http://www.alcoholinformate.com.mx/home.cfm

Netherlands: Stichting Verantwoord Alcoholgebruic (STIVA)
http://stiva.nl/

Poland: Polish Vodka Association (PAV)
http://pva.hosting.artegence.com/eng/

Quebec: Educ’alcool
http://www.educalcool.qc.ca/fr/

South Africa: Industry Association for Responsible Alcohol Use (ARA)
http://ara.co.za/

Spain: FEBE and Fundacion Alcohol y Sociedad (FAS)
http://www.alcoholysociedad.org/

Taiwan: Taiwan Beverage Alcohol Forum
http://www.tbaf.org.tw/

United Kingdom: The Portman Group and the Drinkaware Trust
http://www.portman-group.org.uk
http://www.drinkaware.co.uk/

United States: Distilled Spirits Council of the United States (DISCUS)
http://www.discus.org/