Responsible consumption

"We want to deliver a message of moderation so that alcohol consumption remains a pleasurable experience synonymous with festivities and conviviality." Patrick Ricard, Chairman of the Board of Directors

"The lasting success of Pernod Ricard’s activities can only be ensured if the Group fights vigorously against excessive or inappropriate drinking practices. Year after year, all subsidiaries are therefore committed to promoting responsible alcohol consumption." Pierre Pringuet, Chief Executive Officer


The Internet: an efficient means of raising awareness
The European Forum for Responsible Drinking (EFRD) has launched the responsibledrinking.eu portal to direct Internet users to the informational websites set up by various European Union countries.