Responsible consumption

Pernod Ricard is aware of the risks posed to individuals and society by excessive or inappropriate alcohol consumption. The Group has chosen to take a proactive role. Pernod Ricard encourages moderate and responsible consumption of its products.

To launch this process, Pernod Ricard is committed to :



The World Health Organization (WHO) defines safe alcoholic beverages consumption as no more than two units of alcohol per day for women, no more than three units per day for men and four units of alcohol in special occasions. WHO recommends not drinking alcohol at least one day per week and in high-risk context including: pregnancy and breast-feeding, those below legal drinking age, when driving a vehicle or using dangerous machinery, whenever care or vigilance are required and when taking medication.