Responsible consumption
Pernod Ricard is aware of the risks posed to individuals and society by excessive or inappropriate alcohol consumption. The Group encourages the general public, particularly young adults, to drink in moderation.
In France and throughout the world, Pernod Ricard supports public health policies aimed at preventing high-risk behaviour and situations. Accordingly, the Group leads various prevention and research initiatives.
These actions represent Pernod Ricard’s ongoing commitment to social responsibility, with the Group’s employees its principal ambassadors.
These actions represent Pernod Ricard’s ongoing commitment to social responsibility, with the Group’s employees its principal ambassadors.
The World Health Organisation defines safe alcohol consumption as not exceeding 14 standard drinks per week for women and 21 glasses per week for men, avoiding more than four glasses on a single occasion. WHO recommands not to drink once a week and during at risks situation (driving, pregnancy....)
- « Environmental and social responsibility » report (2006-2007 Annual Report)
- Entreprendre n°48, Sustainable Development Edition
