Brand Manager
Job purpose
Overall responsibility for strategic development and implementation of marketing materials and programs to support the brand strategy.
Key responsibilities
- Advertising and PR development on the brand
- New product development
- Field visits to better understand sales needs
- POS development and follow up
- Communicated needs to Brand Owners and Sales Forces
- Manage brand budget
Your profile
- Education
At least degree level - Background
Typically requires 1-3 years of previous marketing or sales management experience - Required Skills
- Excellent verbal and written communication skills
- Outstanding aptitude for time management.
- Thoroughness, interpersonal awareness, creative and influencing skills proficiencies in customer service are key competencies for success.
- Creativity and ability to think “out of the box”
- Ability to manage budgets
Senior marketing manager
Job purpose
For the brands concerned:
- Formulate objectives, strategy and an action plan for the short- and mid-term to improve Pernod Ricard’s brands profitability.
- Ensure the implementation and follow-up of the action plan.
- Assess the results obtained.
Key responsibilities
- Manage the brands concerned on a day-to-day basis.
- Analyse the relevant markets and evaluate the results of initiatives across the marketing mix. Propose actions to achieve the agreed objectives.
- Formulate a strategy and accompanying budgetary proposal as part of the long range and annual plan processes.
- Prepare and circulate market and brand analysis.
- Contribute to the continued development of both the brands and the company.
Your profile
- Background
Typically requires 3-5 years of previous marketing or sales management experience - Education
At least degree level - Required Competencies
- A self-starter able to use his/her own initiative
- Possessing in-depth knowledge of the market
- Entrepreneurial by nature
- Well-organised with a good eye for detail
- Creative and innovative
- To join the Group, click here
Pernod Ricard Profile
- the world’s n°2 in wines & spirits
- Strategic spirits and wine brands
- a decentralised organisation
- 2010-2011 Annual Report
- Entreprendre, the Pernod Ricard shareholder magazine
- Sustainable Development Charter









