External growth

Pernod Ricard has implemented a policy of business development through external growth. In 1975, the Group had only 2 subsidiaries, in Switzerland and in Spain. The principle of regionalisation came into being in 1996 with the creation of Pernod Ricard Europe, Pernod Ricard Asia and Pernod Ricard Americas. With the takeovers of Seagram and Allied Domecq, the Group strengthened its position in the Americas and Asia.

Acquisitions and growth

Over the last 30 years, Pernod Ricard has acquired:
  • Campbell Distillers in 1975,
  • Austin Nichols Ltd in 1980,
  • SIAS MPA (the world’s n°1 producer of fruit preparations for the dairy industry) in 1982, sold in 2002, 
  • Orangina in 1984, sold in 2001,
  • Ramazotti in 1985,
  • Irish Distillers in 1988,
  • BWG (subsidiary of Irish Distillers, wholesale distributor) in 1988, sold in 2002
  • Orlando Wyndham in 1989,
  • Larios in 1997, sold in 2005,
  • Agros et Yerevan Brandy Company in 1999,
  • 38% of Seagram’s Wines and Spirits business in 2001,
  • Allied Domecq in 2005.

The 2005 acquisition of Allied Domecq: focus

Pernod Ricard acquired the British group Allied Domecq in 2005, for more than €10 billion.  In one year, more than 5,000 people joined the Group.

This acquisition allowed the Group to acquire upmarket brands that are complementary to traditional brands, including:
  • Ballantine’s, Malibu, Kahlúa, Beefeater, Stolichnaya in spirits,
  • Montana, Stoneleigh, Campo Viejo, Mumm Cuvée Napa, Grafigna in wines,
  • Mumm and Perrier-Jouët in champagnes.
Pernod Ricard now has a presence in all segments of the wines and spirits market.
This acquisition has also reinforced Pernod Ricard’s international presence:
  • in Asia: the Group is leader in Japan, China and India ,
  • in Europe:  the Group is leader in Russia and no 2 in Spain
  • in the Americas: the Group has doubled in size to become n°5 in the United States.  It has also strengthened its position in Mexico and Canada,
  • in the Pacific region: Pernod Ricard is a major player in wines.

2006/ 2007 Results:

  • sales of € 6,443 million, an increase of 6.2% over the previous year (+9.1% organic growth over a 12-month-period) 
  • 21% growth of operating profit from ordinary activities (organic growth over a 12-month period),
  • 30% growth of the Group’s net profit (over a 12-month period).

  



- 1975: merger of the Pernod and Ricard companies
- 17,680 employees in more than 70 countries worldwide
- 104 production plants