Emerging markets
Since its creation in 1975, international expansion has been one of Pernod Ricard’s strategic development objectives. In 2008-2009, the Group generated almost 90% of its total sales outside France.
Pernod Ricard is the leader in emerging markets for wines and spirits. This segment represents 30% of the Group’s business. Pernod Ricard is continuing to consolidate its positions in these markets.
The acquisition of Allied Domencq in 2005 allowed the Group to reinforce its presence in Asia, South America and Europe. The integration of Vin & Spirit (V&S) reinforces the Group’s position in Scandinavia and the United States.
The Group relies on its distribution network and local leader brands to expand within these markets. These brands secure Pernod Ricard’s strategic position in growth markets. They also allow the Group to progressively introduce the 15 key global brands in these emerging markets.
- 19,000 employees in more than 70 countries worldwide
- 113 production plants
